Regenerative Organic Certified® Beef
| For Niman Ranch, supporting regenerative organic agriculture is part of our promise to invest in U.S. family ranchers who are doing the work to restore ecosystem function and raise animals with care. The result is the only Regenerative Organic Certified® USDA Prime and Choice beef available. |  |
Better for the land. Better for animals. Better for farmers.
A Culinary-First, Grass-Fed Experience
While many grass-fed programs are lean or inconsistent, Niman Ranch’s ROC™ beef bridges the gap between regenerative stewardship and steakhouse-quality marbling.
We achieve this through:
- Elite Angus genetics selected for superior marbling and rich flavor
- Managed pasture finishing protocols
- High-frequency rotational grazing on diverse organic forages
The result is USDA Choice and Prime graded beef proving that regenerative organic practices and exceptional taste go hand in hand. This product has achieved a high USDA Prime percentage on a purely pasture-raised, grass-fed regenerative organic program.
Why Regenerative Organic Certified®?
- Regenerative Organic Certified® (ROC™) is considered the gold standard, verifying soil health, animal welfare and social fairness in one rigorous third-party certification.
- ROC™ goes beyond USDA Organic—building on organic standards with stricter, measurable requirements across three pillars.
- Unlike labels that focus on just one attribute, ROC™ ensures environmental stewardship, humane animal care and fair treatment of farmers are all independently verified.
- Niman Ranch is proud to launch the first national ROC™ beef program sourced entirely from U.S. family ranchers and brought to market at meaningful scale.
The Three Pillars of Regenerative Organic Certified
Soil Health & Land Stewardship |
Highest Animal Welfare Standards |
Rancher Support & Social Fairness |
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Rotational grazing that restores pastures Building soil carbon and increasing water retention Diverse forage species and cover crops Practices that improve biodiversity and long-term pasture resilience |
100% grass-fed and grass-finished Pasture raised for life Certified Humane® Low-stress handling and natural behaviors |
Fair pay and fair treatment Investment in rural communities Premium pay and guaranteed markets through the Niman Ranch network |
| Through adaptive rotational grazing and meaningful rest periods, our ranchers rebuild healthier soils from the ground up—improving pasture productivity and ecosystem health. | ROC™ requires pasture-based systems that allow animals to live naturally and stress-free. All ROC™ cattle are 100% Certified Organic and 100% Certified Humane. | Niman Ranch’s ROC™ Beef program provides a secure, premium market for American ranchers dedicated to regenerative organic stewardship. |
Launching Spring 2026
In the meantime, here’s a video on raising 100% grass-fed & finished Regenerative Organic Certified® Beef at Skinner Ranch.